Live betting or in-play betting also called in-running betting has become one of the most popular forms of online sports betting in recent years. In regulated European markets and Asian betting markets, it is one of the most popular methods of wagering. It has slowly caught on in the US market and is especially popular for NFL wagering.
What is Live Betting?
Instead of traditional sports betting options that must be bet prior to the game or between halves or quarters – live betting allows players to bet with updated odds, on-the-fly in real time.
Live betting opens up a large number of wagering opportunities that are not available in any other forms of betting. Bettors will be able to wager on the outcome of a drive, or individual play, and have a host of other propositions at their disposal. Also, more traditional forms of way wagering, such as point spreads and totals will be updated as the game unfolds, allowing players to bet with updated odds.
Betting on the outcome of a drive, like will the Patriots score a touchdown on this series will refresh after each play with updated odds. If the quarterback gets sacked for an 8 yard loss, making it 2nd and 18, the odds will increase. This is just one of the bets offered on a typical live betting menu during an NFL game.
Most all leading US-facing sportsbooks offer live betting markets. The vast majority of live betting action takes place on NFL games.
Advantages of Live Betting
Live betting offers players a chance to break the game down to individual plays or drives instead of placing a bet at the beginning of the contest and watching from the sidelines. Instead, they get to be a part of the action.
One key aspect of live betting that some bettors may not be aware of it the ability to hedge your bet, find a middle or recoup your losses from a poor wager. If you already have a wager on the game and it looks as if your wager might lose, you can always bet the opposite side using live betting. This can be risky in some cases, but can help you recoup your losses on a bet gone wrong.
Even if you do not have a previous wager on a game, live betting can offer unique opportunities to wager on odds not available in any other form of betting. If a favorite is losing early in the 1st half, the odds will decrease, and the price will become more lucrative for someone looking to bet said team.
Also, one of the best things about live betting is that many of the wagers are decided much faster than the 3-4 hours it takes to watch a full NFL Game. Proposition bets on a drive or bets on each individual play will be back into your account in a few seconds once your bet ends.
Live Betting Strategy
There are a number of factors that bettors can look at maximize their potential profits when live betting the NFL.
Firstly, it is best to look around multiple sites for the best live betting interfaces and betting options. Not all live betting menus and markets are the same, and they can vary quite a bit from site to site. Also, bettors should always be careful when betting at new sites because the interfaces will be different and may take some to get acclimated. What I usually do is bet the minimum amount on a few bets, (usually $5.00) just to play around and make sure I understand the buttons, wagering types, etc. before I start betting anything substantial.
While I always tell bettors that there is no easy way to win at betting the NFL and it is critical to watch as many games as possible, this goes double for live betting. Coaching tendencies and individual matchups are especially crucial when it comes to live betting because you will be betting on the outcome of drives and individual plays.
Getting into the heads of the coaching staff is a key part of live betting. How will this coach run his offense with a lead or after a woeful first half being down two touchdowns? These are the questions you need to ask yourself when placing live betting propositions.
Also, since live betting is such a fast paced way to bet, it is essential to establish some form of bankroll management to be sure to stay in action. Unlike traditional betting, there are new opportunities to bet every 30 seconds. Establish a bankroll for live betting and stick to it. It can be tempting to bet on every drive or every game, but you have to show restraint just like you would betting point spreads and totals.
Top Live Betting Options
Live betting options will vary from site to site. So, if you are looking for a specific type of bet or interface, be sure to check out the live betting menu before depositing. This can be done easily by logging into an account and simply going to the live betting page. Most sites offer live betting on lots of different events, and there’s always plenty of action during a night of sports.
In my opinion, Bovada.lv offers the best live betting interface and the most number of options. It is fast, full of different markets and is one of the easiest to just jump in and get your feet wet immediately. It is modeled after Bodog’s live betting interface and is by far the best.
Bookmaker.eu, GTBets, BetOnline all have live betting available, as well. The interface isn’t nearly as appetizing as Bovada’s, but they still have a modest number of markets. The software could use some work but is bugfree and is efficient.
This is one category where 5Dimes, one of our favorite bookmakers, falls short. Their live betting menu is outdated and not particularly user-friendly. The number of markets is still plentiful but overall it was not a pleasant experience. Their odds are about the same with the competition in regards to live betting, so it is not just an indictment of their betting menu and interface.